Implementation
and Maintenance of E-Commerce
Chapter
4
4.1. Implementation
strategies
4.2. Maintenance
strategies
4.3. Legal and
Ethical issues in E-commerce
4.1. Implementation
strategies
Day-to-day
maintenance of e-Commerce stores can be cumbersome and costly; taking you away
from managing your own business.
Building an
online store is just the begining in the e-Commerce world. It is necessary to
regularly update product availability, description, pricing and shipping
methods. Critical platform updates are also required to ensure longer
shelf-life of your online store, optimal security and loading speed.
It is no secret
that outdated eCommerce stores offering inaccurate information or running on
insecure versions will negatively effect your online sales and digital brand.
e-Commerce
Maintenance Services Include:
·
Add or Remove Products
·
Update Product Description and Pricing
·
Enhanced Product Images
·
Layout Updates
·
Lead-to-Sales Conversion Rate Optimization
·
e-Commerce Security Management
·
Traffic Analysis and Reporting
·
Inventory Management
·
Search Engine Optimization
·
Payment Gateway Integration
4.3. Legal
and Ethical issues in e-Commerce
In the
commercial relationship between parties, disputes are very normal. Disputes may
arise
on the
contractual terms and negotiations and there may be disputes both in and out of
the
contractual
terms which can be contractual as well as of non‐contractual nature, as for
example, Copyright
issues, data protection issues and competition issues.
Issues of
Validity of the E-Contracts
All e-contracts
entered online are to be governed by the Indian Contract Act, 1887.
Acceptance of
the terms and conditions prior to any purchase made online creates an implied
contract between
the purchaser and the seller. These are called ‘click-wrap’ contracts i.e.
contract created
by clicking on an ‘I accept’ tab. ‘Browse-wrap’ is also a recognized form of
an implied
contract which is created by the mere browsing of a website
Issues of
Jurisdiction in Disputes
The core
elements of e‐business are registering order, arranging delivery, and receiving
e‐payments. If
and when such problems arise in such transactions, the setback can be
irreversible and
are to be addressed with expediency. Settlement of disputes in the B2C
segment,
particularly, is challenging. Disputes are traditionally settled within the
physical
territory where
one or both of the disputants are located. Different principles are applied in
different
national jurisdictions in this regard.
Issues
Relating to Privacy
In any
e-commerce transaction, it is almost difficult to complete the online
transaction
without
collecting some form of personal information of the users such as details about
their
identity and
financial information. Apart from the collection of primary data from the
users,
e-commerce
platforms may also collect a variety of other indirect but very valuable
information such
as users’ personal choices and preferences and patterns of search etc
Issues of
Intellectual Property Rights
Intellectual
Property concern is one of the foremost considerations for any company entering
into business
including e-commerce transactions. The internet is a boundless with minimum
regulation and therefore
the protection of intellectual property rights (IPR) is a challenge and
a growing
concern amongst most e-businesses.
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